What we do

Project Lab

Project Lab

Our approach

We are always working on a number of secret projects, developing new collaborations to power our next chapter.

Project Lab is a joint partnership with Heads Up, an experimental creative technology studio.

As data and technology changes the way consumers interact with brands, Project Lab will be our testing ground to devise data-driven brand experiences of the future, using the very latest in creative, immersive technology.

Our aim is to redefine experiential activations...