Mission

VR and brand experience

Eurostar

Client

Eurostar

Report

In response to the negative impact Brexit had on European travel, Eurostar set about increasing ticket sales from its two Kent stations, Ashford and Ebbsfleet, and promoting Paris, Marseille and Lyon.

The solution was to create awareness of the Kent stations and new routes through an experiential campaign and commercial partnership with Bluewater shopping centre, offering shoppers discounted Eurostar tickets.

In collaboration with Hyperactive, STEALTH designed, built and installed an experiential stand in Bluewater. Shoppers could experience visiting the Eurostar destinations on VR headsets with content created especially for the Eurostar/Bluewater partnership by Hyperactive. There was an opportunity to try out the new ergonomic Eurostar seats, share selfies and book train tickets via a bank of online iPad terminals.

Share

Delivered

VR Experience

Café style backdrop

Selfie wall

Online booking facility

New train seat display

Directional signage

Design, production and fabrication

Installation and de-rig

Graphics and branding

Technical support

Got a project?

Brief a Mission

Project Details

Your Details

Subscribe to: STEALTH Updates