VR and brand experience
In response to the negative impact Brexit had on European travel, Eurostar set about increasing ticket sales from its two Kent stations, Ashford and Ebbsfleet, and promoting Paris, Marseille and Lyon.
The solution was to create awareness of the Kent stations and new routes through an experiential campaign and commercial partnership with Bluewater shopping centre, offering shoppers discounted Eurostar tickets.
In collaboration with Hyperactive, STEALTH designed, built and installed an experiential stand in Bluewater. Shoppers could experience visiting the Eurostar destinations on VR headsets with content created especially for the Eurostar/Bluewater partnership by Hyperactive. There was an opportunity to try out the new ergonomic Eurostar seats, share selfies and book train tickets via a bank of online iPad terminals.
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