Mission

Immersive Data-Driven Experience

Heads Up x TeslaSuit: Feel the Drive

Client

Heads Up x TeslaSuit

Report

 

During this year’s Spanish and British Grand Prix, guests at the F1 Paddock Club were invited to experience and feel the excitement of a pole winning lap through state-of-the-art ‘mixed reality’ headset and haptic TeslaSuit technology.

Using live telemetry data collected from Lewis Hamilton’s record breaking pole position, TeslaSuit’s haptic sensors were able to replicate the acceleration, g-force, gear changes and braking ofHamilton’s lap with every vibration and force translated to the body of the guest.

Feel the Drive was a multi-sensory, immersive experience that took the F1 Paddock Club by storm and is a worlds first for motorsport and Formula One.


 

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