Mission

Immersive Data-Driven Experience

Heads Up x TeslaSuit: Feel the Drive

Client

Heads Up x TeslaSuit

Report

During the 2019 Spanish and British Grand Prix, F1 Paddock Club guests were invited to experience and feel the excitement of a pole winning lap via state-of-the-art ‘mixed reality’ with headset and haptic feedback technology. 

Using live telemetry data collected from Lewis Hamilton’s record breaking drive, TeslaSuit’s haptic sensors replicated the acceleration, g-force, gear changes and braking of Hamilton’s car, with every vibration and force transferred to the body of the guest.

Feel the Drive was a multi-sensory, immersive experience that took the F1 Paddock Club by storm and is a worlds first for motorsport and Formula One.


 

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