Experiential partnership promotion
TAG Heuer: Pressure Test
With the aim of creating social content, media coverage and awareness of TAG Heuer’s new partnership as the official timekeeper of the Premier League, the brief was to create, produce and activate an engaging consumer experience.
Designing and fabricating a high spec interactive stand, commissioned by our friends at Hyperactive and Pitch we toured it from Manchester to London with the Premier League trophy, taking care of all production, logistics, installation, branding and AV, liaising with the venues and overseeing the creation of bespoke software for interactive game play.
Such was the popularity of the activation, we were asked to create a scaled down version for retailers which is currently on tour. STEALTH store, maintain, deliver and install the units, providing all necessary technical support before, during and after the events.
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